About us

It’s the best parts of you, with a spark of something more.

We know there’s nothing like a great hair day to make you feel unstoppable.

It’s more than just amazing hair - it’s about feeling effortlessly confident. When your hair shines, you shine - inside and out. That’s why we seek to spark your glossiest self. With Glaze, it's all about boosting your shine and your confidence, so you can own every moment – effortlessly.

Glaze started with a mission:

Make at-home hair color way less of a hassle. We were tired of all the bottles, tools and mess that made coloring feel like a full-on project.

So, we created Supergloss – the next-gen color solution that’s so much more than just dye.

Forget old-school box dyes that promise perfection. We’re here to shake up what beauty means for your hair. Unfiltered, uncomplicated, we're here to help spark your shine and make you feel unstoppable.

We started with Supergloss, but this was only the beginning – we’re just getting started.

Just Glazed It

Super shine: Think of us as the no-makeup makeup for your hair. We’re here to boost what you’ve got. We’re all about your natural self, with a spark of something more.

We keep it real

You won’t need a science degree to decode our products. There’s no confusing jargon, gatekeeping or beauty filters, either. Just 100% real results, and real talk.

No mess, no stress

Your hair routine should be fun, not a chore. Our easy to use formulas and shade-matching take the guesswork out. We give you everything you need in as few steps as possible. All of the gloss, with none of the fuss.

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We care. A lot

Caring is what we do - from ingredients that love your hair, to eco-friendly packaging, we’ve already done the hard work for you. Got a Question? Or just need a little reminder that your hair looks amazing? Drop in our DMs – we’ve got you covered.

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